THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. @Elizabeth Hancock If you really like this you should definitely buy Marty’s book. The book is small and you can read it in one weekend (which. How to Bridge the Distance Between Business Strategy and Design – The Brand Gap by Marty Neumeier.

Author: Vinris Doukasa
Country: Lebanon
Language: English (Spanish)
Genre: Spiritual
Published (Last): 25 December 2012
Pages: 226
PDF File Size: 7.98 Mb
ePub File Size: 9.47 Mb
ISBN: 804-6-89524-382-5
Downloads: 13944
Price: Free* [*Free Regsitration Required]
Uploader: Zolobei

The two sides of the coin often fight over which method is better: The power of your brand neumieer directly related to your cocmpany’s mission being a well-defined and b worthwhile ie standing for something good, useful, necessary, inspired.

The Brand Gap by Marty Neumeier

The answer to the mile-wide gap? It is not an execution playbook but it helps gapp get started having all elements in one place.

Build a Brand in 30 Days. A LOT has changed since this book was published and there are numerous examples of gorgeous, and useful websites on the market today. Mafty Options Sign in. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful. Additionally, the word count is low – big font and lots of pictures. Look at a shelf of branding books and most of them look as uninteresting and dull as most other business books!

The book is littered with many “a-ha” moments and interesting tidbits, but I don’t feel like I have much more of an understanding of branding than I did before I read the book. English Choose a language for shopping.

Morton turns table salt from commodity to premium product by putting a little girl on the package. You’ve gsp reported this review. PaperbackRevised, Second Editionpages. Do people know who you are? Or sign in with your social account.


Now, take out a few of your brochures — can you cover up your logo and tell that your piece represents you? Amazon Renewed Refurbished products with a warranty.

The Brand Gap

Other books in this series. Rich Dad Poor Dad. Purple Cow, New Edition.

It is a small book, and is expensive for brahd book of this size. You might need a magnifying glass to read some of the tiny print captions. If you are new to branding, meaning if you just graduated from picture books to reading chapter books, this would be a good starting book for branding brnd you. Zagging is the art of positioning mrty product or company in order to eliminate or minimize competition. Names that are intellectually stimulating, or have a good “mouth feel,” have a head start.

At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer’s personal information. No trivia or quizzes yet. What does the cost say about its desirability?


Home Contact Us Help Free delivery worldwide. The author’s aim is to present a 30, foot view of brand: Grand Neumeier has written a quick and easily digestible branding guide that is worth a glance for anyone. Just a moment while we sign you in to your Goodreads account. Jan 15, Jason rated it did not neumeieg it. The second question is a bit more challenging, and the third is where many firms stumble. But uh, brans of that last bit was in the book. Sign up for Blinkist. Cultivate Instead of trying to present a smooth surface, project a 3D personality, inconsistencies and all.

  BTA12 400C PDF

Skin in the Game. User Review – Flag as inappropriate How to join aesthetics and strategy and apply it yourself and your job. Can it be trademarked? The Startup Owner’s Manual. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how neumfier ways of thinking can unite to produce a “charismatic brand”-a brand that customers feel is essential to their lives.

That alignment is what constites power. High-imagery names are more memorable than low-imagery names. Whenever there’s a rift between strategy and creativity—between logic and magic—there’s a brand gap.

Customers want heroes with flaws. Stay ahead of the curve with recommended reading lists curated by experts. My library Help Advanced Book Search.

User Review – Flag as inappropriate A beautiful book as you don’t feel that you are reading a book on Branding. In an entertaining two-hour read you’ll learn: The brand glossary in the back of the book is really good. It requires getting numerous people within your organization working with your creative firms, ad agencies, research companies, and strategy consultants on the same page btand who you are, what you do, and why it matters. To be honest i was one of those people who thought that a brand all depended on colors, typography, logos, and voice, but now I see what actually defines a brand.

Looking for beautiful books?